Who are you? - Tara, originally from Nashville though you wouldn’t know from my accent- unless you get me around a group of Southerners. I’ve been living in NYC for 11yrs. which I think crossing the threshold for being considered a New Yorker.

What is this place?  

• A guide for living with intention and making choices that are good for you, good for your loved ones, and make Mother Earth rejoice

• The destination for surviving and thriving in your home. To redefine what a multifunctional space can look, feel, and be like, one that aligns with our multi-hyphenate roles as women

• A source of inspiration that sparks curiosity and builds a connection to nature through sustainable interior design that enhances the quality of life for all

Why should I care?  Intentional living and interior design have the power to express our beliefs and values while reducing one’s wasted time and energy. AKA a healthier, happier home! An intentional lifestyle creates a positive social impact through everyday choices by putting the power back in your hands.

What if I love shopping? You’re safe here! This isn’t a detox nor am I asking you to go without. This is about expansion and making a positive impact with your choices. Sustainably made products and social impact businesses lead to a richer, fulfilling, and more connected life. With our modern-day habit of convenience we won’t stop buying therefore we have to buy better. Quality over quantity can apply to your shopping cart as well as your life choices.

Why focus on the home and women? Women, daily, spend more time than men making economic decisions for their families-from consumer goods to services. Women hold the buying power driving 70-80% of consumer purchasing. Let’s use that power to reflect our values and beliefs, to create the world we want for future generations.

How will this help me? On a practical level, it will save you time now, money in the long run, and reduce stress. Natural products are safer for your health, can have healing properties, last longer, and are more beautiful (to me!)

This is about you changing how you feel and move through a space. Creating mental freedom and optimism about the world by building connections one purchase at a time. Enriching your life, demanding better, valuing quality over quantity, experiences over mindless card swipes, using your money to impact others. This is about you being able to sustain a beautiful life.

I got my start in retail concept stores where I was exposed to many amazing brands. The storytelling, brand missions, and impact they could have on people were eye-opening. What we buy and why we buy matters as much as how we choose to lead our lives.

Neutrals are my go-to: in my wardrobe, in my home decor. A timeless palette that always looks good and reflects the beauty of nature. Not to mention feelings of calm, focus, and airiness it brings to a space. I have an appreciation of color especially when I travel- seeing the vibrant textiles and colorful architecture in other countries inspires me- but we all have our thing!

I have a serious addiction to planning and checklists- setting a date for future experiences and checking things off a list brings me so much joy! Sometimes I make a list just to check it off but this is where the desire for quality over quantity grew from. To buy fewer, better things takes time and list :)

I love my job! Researching + discovering brands I have found, and sharing the transformations I’ve experienced in my own intentional life is my passion. To connect consumers to the makers and movements behind the brands creating a difference in the world is a joy. The beauty and benefits of this lifestyle are intertwined in all the work I do~I can’t wait to help you figure out what it looks like for you!